Tie Ups design belt: style and fashion made in Italy!
Flexible and with a minimal and versatile design, tie-ups® adds a note of freshness and innovation to any clothing style
An innovative fashion accessory conceived and realized in Italy, with an elegant and minimal design which you can modify and make yours through infinite combinations. Choose your colours and graphic patterns for the buckle, the tongue and the strap. Your customized tie-ups® can be purchased worldwide thanks to the official e-store.
A breakthrough product which opens new horizons. As true as today the vacuum cleaner has been replaced by the Hoover®, then tomorrow we will all be wearing tie-ups® instead of belts.
tie-ups® is the first belt to be wholly realized in fine plastics: resistant, flexible and with a minimal and versatile design, tie-ups® is a belt adding a note of freshness and innovation to any clothing style. The only one of its kind because it is ecological, recyclable, onesize and waterproof. tie-ups® is a made in Italy accessory with a matchless design.
Tie-ups design belt is a cutting-edge fashion object with a trendy aesthetic appearance and an ecologic heart. Our belts are waterproof, antibacterial, antiallergenic and are 100% RECYCLABLE.
Light and one-size, TIE-UPS design belt is a cutting edge fashion object with a trendy aesthetic appearance
The production of tie-ups® started in 2008. Thanks also to the accurate supply organization serving an international sale network, in less than one year the product was made available in some of the most prestigious Italian outlets.
tie-ups® is the first belt to be wholly realized in fine plastics: resistant, flexible and with a minimal and versatile design, tie-ups® is an accessory adding a note of freshness and innovation to any clothing style. The only one of its kind because it is ecological, biodegradable, one-size and waterproof.
When referring to biodegradability, it is important to define the environment in which it takes place. The realization material of tie-ups® bioplastic is named Apinat®: it is a bioplastic for which the aerobic biodegradability has been determined in controlled composting.
The success of tie-ups® is also the result of research in the communication field. Naming, branding and visual identity are concepts in which Matley s.r.l. has always invested a lot, and which were concretely realized thanks to the brand identity agency POST (postdesign.co.uk). POST created the identity and the image of the tie-ups® brand in all its aspects, including the packaging studies and the exhibition concept.
TIE-UPS® HOT SEASON IS FOR EVERYONE
ie-ups® is an innovative product, besides being expression of fashion and trend at the highest level. However, quoting E. W. Chase, "Fashion is general. Style is individual", being fashionable is not enough. This is why tie-ups® for the hot season 2011 has created a number of collections with different colour and pattern styles. Street, alternative, fashion... Everyone can develop their own styles and show them consistently through all the items of clothing they wear. And it is the fashion consumers who really dictate the different styles, which are constantly varying and evolving. Sensitive like few other products to the changing trends, for the next spring/summer 2011 tie-ups® has realized eight new style collections capable of defining the main present style categories through theme colour patterns, conceived for the aesthetic needs of everybody.
The success of tie-ups® is also the result of research in the communication field. Naming, branding and visual identity are concepts in which Matley s.r.l. has always invested a lot, and which were concretely realized thanks to the brand identity agency POST (postdesign.co.uk). POST created the identity and the image of the tie-ups® brand in all its aspects, including the packaging studies and the exhibition concept.
A CYCLIC PROCESS, BACK TO NATURE
When referring to biodegradability, it is important to define the environment in which it takes place. The realization material of tie-ups® bioplastic is named Apinat®: it is a bioplastic for which the aerobic biodegradability has been determined in controlled composting.
It means that tie-ups® will be degraded if placed in a standard compost - the mixture of organic elements that can be found in many domestic gardens, in which microorganisms develop. A simple, ecological and innovative process.