FROM THE BELT AGE TO THE TIE-UPS AGE.
THE BELT FOR THE GLOBAL MARKET IS FINALLY BORN.
Concept
Have a look around: everything is changing and evolving.
Once television sets had cathode-ray tubes, now images are broadcast on liquid crystals and plasma screens. The new man-made fibres perform better than the natural ones. Once there were long play records and magnetic tapes, now audio information travels mainly on files.
Once there was the belt. Now there is tie-ups®.
tie-ups® is the result of a striving for renewal. The idea underlying the tie-ups® project is the evolution of the traditional belt through the use of materials which are innovative for this kind of product. The classic belt, traditionally conceived as that made of leather, rope or varnish with a metal buckle, is reinterpreted with tie-ups® thanks to new realization materials: plastics.
Innovation goes through research and testing. As for tie-ups® the research process led to the choice of those materials ensuring the best performance: transparent polycarbonate for the buckle and elastomeric thermoplastic for the strap. Thus was it possible to realize a product so resistant, flexible, soft to the touch, recyclable, safe and waterproof.
An innovative fashion accessory conceived and realized in Italy, with an elegant and minimal design which you can modify and make yours through infinite combinations. Choose your colours and graphic patterns for the buckle, the tongue and the strap. Your customized tie-ups® can be purchased worldwide thanks to the official e-store.
A product for the new global market: easy because it is one-size, and always different thanks to the infinite mix of colours. tie-ups® is also suitable for children, for whom the Kids model was conceived, and it can be matched with any clothing style because of its simple and neat design. tie-ups® has also a new exhibition concept thanks to the stackable boxes made of transparent plastics. Furthermore, it is available in the biodegradable version for those who desire a zero impact product.
A breakthrough product which opens new horizons. As true as today the vacuum cleaner has been replaced by the Hoover®, then tomorrow we will all be wearing tie-ups® instead of belts.
The belt age has definitely ended. Welcome to the tie-ups® age.