FROM THE BELT AGE TO THE TIE-UPS AGE.
THE BELT FOR THE GLOBAL MARKET IS FINALLY BORN.
HISTORY OF THE BRAND
The production of tie-ups® started in 2008. Thanks also to the accurate supply organization serving an international sale network, in less than one year the product was made available in some of the most prestigious Italian outlets.
In Japan, which is probably the foreign market where tie-ups® succeeded best, the first international flagship store was opened in 2009. Other international markets giving special attention to tie-ups® are Spain, Holland, Greece, Belgium and Germany in Europe, and Australia and the USA in the rest of the world.
In 2010 the brand took two important steps forward through its development path. The first step was the launching of the new website tie-ups.com, which allowed the product customization and purchase everywhere in the world; the second step was the opening of the first designer outlet in Italy, in an exclusive location in Via Manzoni, Milan, within the prestigious "quadrilatero della moda", a real international showcase hosting the major Italian fashion brands.
BASIC COLLECTION. THE FIRST, CLASSIC TIE-UPS.
The first tie-ups® to be born. It is the unisex model par excellence. Already a classic among fashion accessories, it made the brand known to the world.
SLIMCUT COLLECTION. INNOVATION IN 2 CM.
The same impetus of innovation and design of tie-ups® Basic but in just 2 cm of height. tie-ups® Slimcut presents itself as an accessory particularly suitable for women's fashion.
KIDS COLLECTION. LET'S PLAY.
Such a confortable, safe and colourful product couldn't lack a Kids version. This is why tie-ups® Kids, the belt designed for children and kids, was created.