FROM THE BELT AGE TO THE TIE-UPS AGE.
THE BELT FOR THE GLOBAL MARKET IS FINALLY BORN.
THE CREATIVE PROCESS
tie-ups® is a product conceived, designed and manufactured by Matley s.r.l., a company from the Veneto region. Since it was founded by Alberto Vanin and Moreno Ferracin in 2006, Matley s.r.l. has been a byword for innovation and research in the world of fashion.
tie-ups® is the outcome of a professional and know-how network which proved a belief in the product and which supported Matley s.r.l. especially in the materials research and in the realization process.
The success of tie-ups® is also the result of research in the communication field. Naming, branding and visual identity are concepts in which Matley s.r.l. has always invested a lot, and which were concretely realized thanks to the brand identity agency POST (postdesign.co.uk). POST created the identity and the image of the tie-ups® brand in all its aspects, including the packaging studies and the exhibition concept.
This is tie-ups®: the idea of someone who wanted to create something really new in the world of fashion, an idea which turned into a concrete project thanks to the support from different fields of competence.
BASIC COLLECTION. THE FIRST, CLASSIC TIE-UPS.
The first tie-ups® to be born. It is the unisex model par excellence. Already a classic among fashion accessories, it made the brand known to the world.
SLIMCUT COLLECTION. INNOVATION IN 2 CM.
The same impetus of innovation and design of tie-ups® Basic but in just 2 cm of height. tie-ups® Slimcut presents itself as an accessory particularly suitable for women's fashion.
KIDS COLLECTION. LET'S PLAY.
Such a confortable, safe and colourful product couldn't lack a Kids version. This is why tie-ups® Kids, the belt designed for children and kids, was created.