Research, experibrand originated from a strong and bold idea in 2007. Tie-ups reinterprets the mentation and invention are the keys for understanding a traditional concept of belt to give birth to an accessory bringing new values – the use of unconventional materials and the maximum gamut of the object’s inner creative possibilities. A philosophy that created the first belt wholly made of plastics in 2008. It was the result of a multi-stage process, including the research on cutting-edge materials capable of guaranteeing unique features, the attention to design, the study of customization options, and the creation of the first models targeted to different users.

The creative possibilities with which the concept is endowed led in the following years to the development of new products, which convey the original Tie-ups vision through diversified shapes and inspirations.